What is New Retail?
  • New type of store
    Integrate warehousing resources, improve logistics efficiency, and meet the needs of fast and precise delivery.
  • omni-channel
    Online and offline data exchange, meeting consumers' purchasing needs at any time, anywhere, and in any way, providing consumers with an undifferentiated shopping experience.
  • Intelligent logistics
    Build IoT smart stores, connect consumers, and enhance stickiness.
  • big data
    Ability to integrate and process data, intelligently analyze massive, high growth, and diverse information assets, and achieve personalized marketing services for consumers.
  • new finance
    The integration of new retail drives the return of offline value, connecting online and offline scenarios, and synchronously processing data in real time to meet the requirements of financial reform under the new retail transformation.
Tongying Chain connects all sales links in one go and builds new retail omnichannel marketing
Tongying Chain ® TOELINK is the brand name of Guangzhou Tongying Technology, which deeply cultivates the consumer field and continues to provide a series of development and value-added services such as customized new retail platforms, big data cooperation, social e-commerce, wholesale and retail, and community distribution malls for numerous customers. Tongying Chain is a complete ecosystem with powerful Internet and mobile Internet program customization and development functions. It has more than 200 customized value-added modules to meet your personalized needs and provide enterprises with a whole industry chain ecosystem.
  • Tongying New Retail
    The complementary flow of offline stores and online stores enhances the operational efficiency of stores; Connect product and transaction information, achieve online and offline same product, same inventory, same price, and ensure consumer experience.
  • Disadvantages of traditional retail
    Store operations are limited by time and space, making it impossible to meet customers' shopping needs anytime and anywhere, resulting in high operating costs and limited development.
    Disadvantages of traditional e-commerce
    Unable to provide excellent user experience, marketing and logistics costs are rising.
New Retail Ecological Management System
 
Scenario based New Retail
Integrate physical channels, e-commerce channels, and mobile e-commerce channels from multiple aspects to achieve more optimized category management and supply chain management systems, achieve more complete digital management of enterprise operations, and enhance the profit model of traditional retail industry.
 
Social New Retail
Retail socialization is a new business form that uses social software as a tool, centers around people, and uses social interaction as a link. It is a strategic product that meets the needs of social e-commerce and mobile e-commerce, and the system includes multiple mobile terminals such as APP, micro mall, mini program, etc.
 
Community New Retail
The platform takes the community as a node, fully connecting online and offline channels, and implementing a point-to-point sales model with group leaders promoting online and delivering offline. The main consumption scenarios of community new retail include express delivery collection points, community convenience stores, community logistics, etc. WeChat groups are initiated, collectively referred to as community stores.
 
Wholesale and retail businesses
The wholesale and retail system has two wholesale models, pre deposited payment and cloud warehouse, which can be combined with third-party models for wholesale and retail, and can also be used separately.
 
Big data solutions
A one-stop data marketing platform that links all customers, establishes its own big data marketing center for traditional retail enterprises, connects multiple marketing touchpoints, and does not miss any opportunities to communicate with customers. It conducts targeted and precise marketing to identify key opportunities and intentions to improve conversion rates.
 
How to quickly establish a new retail business
Join Guangzhou Tongying Technology New Retail Platform
Quickly establish an online mall and seamlessly integrate with offline stores
Utilizing platform functions to create online and offline "consumption closed loop+channel closed loop"
Real time control of logistics, warehouses, orders, and auxiliary allocation of production resources based on platform big data
Further strengthen the management of mall data, which can use one item, one code, price control, channel anti-counterfeiting, and anti smuggling measures
Guangzhou Tongying Technology, Characteristics of New Retail Mall
  • 01
    Quick setup of the mall: The new retail mall and agent mall pages are built using componentization, and users only need to prepare materials.
  • 02
    Order management: Intelligent order allocation, online orders are automatically assigned to the nearest store for shipment, reducing express delivery costs and achieving fast delivery.
  • 03
    Inventory adjustment: Supports flexible adjustment of inventory in activity and wholesale zones, making it easier to control the promotion process.
  • 04
    Establish a traffic pool: Maintain community relationships and create a private user traffic pool.
  • 05
    Support rebate: The platform can set rebate modes such as whether participating products participate in platform promotion, store rewards, regional rewards, etc.
  • 06
    Expand distribution channels: Utilize the dividends of social e-commerce (WeChat) to comprehensively expand online business distribution channels.
  • 07
    Member performance management: Multiple member performance reward models to activate member motivation.
  • 08
    Financial reconciliation: The system automatically generates reconciliation statements, and the headquarters can easily manage the business situation of each store.
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