The "Tongying Code" anti-counterfeiting and anti smuggling function assigns independent and unique anti-counterfeiting codes to each product, and can also assign logistics codes associated with packaging and outer boxes. These logistics codes are easy to read and record, enabling each product's code to be uniquely associated with the region it is sold to, and the associated codes to form result data that can be handed over to customers for long-term market regulation management. At the same time, they can assist agents and consumers in identifying the authenticity of products.

The widespread popularity of enterprise brands, coupled with different preferential policies provided by suppliers to intermediaries, can easily lead to the proliferation of counterfeit and shoddy products and malicious smuggling, which not only affects the safety of enterprise brands, but also suppresses brand value, causing channel loss of control, price chaos, and brand safety to be affected.

Based on the one item one code technology, the anti-counterfeiting and anti smuggling function of Tongying is managed through functional modules such as enterprise dealer management, product logistics management, smuggling information collection, and market inspection management through computers, PDAs, or apps, thereby achieving automatic smuggling warning, monitoring smuggling behavior, creating a healthy and good market sales atmosphere, improving brand image, stabilizing the market, and also combining consumer scanning data for analysis to achieve big data anti smuggling.

1. Unable to respond to national policies: The seven ministries of industry and information technology, public security, agriculture, inspection and quarantine, quality and technical supervision (market supervision), safety supervision, and food and drug supervision jointly promote the construction of an important product information traceability system. Traceability construction is imperative, but the enterprise itself does not have the technical reserves to build a traceability system.
2. Unable to hold internal accountable for problems: When a product has problems, the company shifts responsibility to each other, unable to effectively identify the responsible party, and unable to provide strong evidence.
3. Consumers are concerned about product quality and safety: Currently, product safety issues are frequent in China, and consumers are worried about products that affect their own health and safety. They are unable to truly identify and distinguish qualified products, resulting in a decline in sales of enterprise products.

With the core of "Tongying Code" intelligent traceability, empowering all product categories, products are bound to raw material suppliers, production lines, government inspection reports, and immigration inspection reports by batch, and can be traced for safety and quality by scanning the code.

Smart traceability management is a two-way traceability system specifically developed for enterprises, with main functions including system management, data management, product management, coding management, planning management, warning management, inventory management, flow management, statistical reporting, etc.

In the era of the Internet of Things, it is even more difficult for enterprise product marketing to break through the market. Spending huge amounts of promotion without any effect has become a major challenge, and precise cost implementation has become a major problem. The emergence of big data analysis has solved all of this, accurately depicting user profiles, real-time recording of consumer scan data, providing reference for product development and market strategy, and achieving precise marketing activities.

After the user purchases the product, the brand's backend can obtain multi-dimensional big data such as the user's transactions, behaviors, and social interactions. Through data analysis, it provides important references for enterprise market decision-making and provides real and reliable insights for developing precise marketing strategies for segmented markets.
 
Big data analysis not only analyzes consumer behavior, but also enables real-time monitoring of production, sales, and marketing situations of various agents, improving product management efficiency, optimizing production processes for agile production, and providing reliable basis for improving enterprise business.

In traditional promotions, companies need to purchase or produce large quantities of promotional prizes, which is costly; Promotion execution heavily relies on the cooperation of distributors at all levels, and channel execution is difficult to supervise; Promotional prizes are distributed layer by layer through sales channels, which can easily be intercepted by the channels, resulting in fewer benefits for consumers and greatly reduced participation; The probability of consumers winning the lottery is uncontrollable (some may win with just one bag, while others may not win with consecutive purchases), which has a negative impact on the event; The process of redeeming and claiming prizes for consumers is complicated and the experience is poor, which seriously reduces the repeat purchase rate of consumers.

Enterprise marketing is a major core function of the "Tong Ying Code" system, which is mainly based on the principle of "one item, one code". It uses triple null code assignment technology to modify the high-frequency scenarios where users come into contact with products, and implements scanning marketing activities such as red envelope marketing, point marketing, game interaction, big wheel lottery, shopping guide promotion, etc. Through QR codes, interact with end consumers, collect accurate consumer information, and finally provide market decision-making references for brand merchants through data analysis.

1. Reduce enterprise costs
Based on the one item one code technology, brand promotion expenses reach end users directly, eliminating intermediate links and effectively solving the problem of material interception, reducing brand promotion costs. At the same time, each product is the entrance to brand promotion, reducing enterprise promotion costs and achieving omnichannel marketing.
2. Increase product sales
By setting up a scanning activity, consumers can receive red envelopes, points, shopping vouchers, and more by scanning the code, which motivates consumers to make first-time and repeat purchases and increases sales; By utilizing box codes, we can enhance our channel's sales capabilities, increase shelf and unboxing rates.
3. Realize precision marketing
Intelligent marketing can set and adjust activity strategies based on market dynamics, specify target audiences or regions for activities, and achieve precise delivery of marketing activities. It completely solves the problems of traditional activities that cannot monitor terminal effects, prizes that cannot be exchanged, intensity that cannot be adjusted, and uncontrollable costs.